Brand Workshop: 10X GROWTH with GrowthBoss
In this jam-packed workshop, GrowthBoss took us through ideation, creation, and growth. Learn how to find product-market fit before you spend too much time and money on launching a business that just, unfortunately, might not work. GrowthBoss shared their inspiring experiences with failing fast, failing forward and what it takes to scale it in this current climate.
Key Takeaways
In starting a business, more than not, you will come to a point where you are at a standstill - when this happens, go back to the problem, refine what the problem is and figure out a better way to solve that problem.
From here really looking into product market fit is important.
Once you feel confident that you have product market fit, ask yourself, how do you grow it, scale it, market it from there?
How do you build your irresistible, contagious offer?
Your product offer is so much more than what you sell. It’s sales funnel, social media, brand identity, etc. It’s about the whole experience that you wrap around the product.
Know your customers point A and point B: Where are they now and where do they want to be.
Point A: what are their symptoms - how do they feel?
Point B: What are they saying, thinking, and doing at point B. How is their quality of life better at point B?
This is where your marketing messages come from.