Building Your Brand with Canva
In this info packed session with Cat van der Werff of Canva gave us a full how-to on building a brand through the tools that Canva offers through both their free and paid versions.
Check out some of the other resources that Cat shared with us during this session:
Key Takeaways
What is a brand?
So much more than a logo. A brand is a promise to your customers
Start with purpose
Your reason forgetting out of bed in the morning and the impact that you want to have on the world.
If you are everything to everyone you can't please anyone.
Brand Core
What's our purpose?
What do we believe in?
What’s our personality?
Brand Identity
How do we express ourselves?
How do we interact with others?
How do we speak and dress?
You want to give the brand human like characteristics.
Be flexible enough that you can keep your core solid and evolve with the times.