La'Crassia Wilderness, Founder of Butterlove by L.C.

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For the final Featured Founder of 2020, we are incredibly excited to feature another one of our Launch Program Recipients, La’Crassia Wilderness (she/her)! La’Crassia is the founder of Butter Love, a skincare company making organic, handmade, and crafted products to heal and soothe the skin. Butter Love features holistic healing, detoxifying and rejuvenating products to aid in the removal of toxins within the body.

Her journey toward founding Butter love began simply trying to find natural remedies for her own life-long chronic dryness. After discovering the healing powers of shea butter and other essential oils and herbs, La’Crassia decided that it was now her mission to share these healing combinations with others. Butter Love was born.

**Make sure to check out Butter Love in our Shop Women Owned Holiday Gift Guides!


Success is liking yourself, liking what you do, and liking how you do it.
— Maya Angelou

In your personal life, what is one daily practice or habit you have to keep you centered and grounded?

Morning meditation, breath work, long walks, dancing like no one is watching (cause no one is, its a pandemic lol)


Who or what was the biggest motivator for you when you started your business?

Myself - I wanted to be better, create something that mattered, even if I didn’t know it yet.


How do you hope that your company can create a better world?

My hopes for Butter Love are not just to heal your skin, it does that already, it's made to heal your inner self too. It's a gentle reminder that you are loved and you deserve to feel loved.


Favorite business tools that your company uses?

Adobe Lightroom for photo editing

Planoly

Canva

Mailerlight

Favorite business/leadership podcast?

The Product Bosses

Systems Saved Me

Your favorite other women-led businesses we should know about?

Valeria Rodriguez - Shine In All Shades

Sow Tea - Lex

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“I see you sis, it's ok to rest.”


What is one action you want women entrepreneurs to take this week?


Book(s) that inspire you/your company?

The Four Agreements- Don Miguel Ruiz

Sacred Women- Queen Afua

You Can Heal Your Life- Louise Hay

What are your top three goals for your company this year? AND! How can the LWL Community support you in accomplishing them?

Donating to the growth of my company has helped so much! I have started the rebranding process because of LWL!

Goals:

  1. Rebrand

  2. Find a production studio

  3. Doubling our revenue!


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Jenn Kriske - Founder of Machines For Freedom

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Amy Peterson, Founder of Rebel Nell