About Anna

Operating Executive & CEO  |  LWL Global Board of Directors

Anna is proven operator with a record of pioneering and scaling new businesses at early stage venture startups and multi-billion-dollar companies. She has a unique blend of consumer and enterprise experience with depth in customer loyalty & retention, DTC, subscription, and digital businesses across industries including technology, advertising, retail, healthcare and CPG. Harvard AB, MBA

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Launched in the world:

Metropolitan Detroit, Michigan, born and raised.

I love Coney dogs anywhere but especially from Lafayette and the Senate Coney Islands. 

Launched in the workforce:

United States Air Force in Florida and California. Best thing: Opportunity to travel globally playing on the All Air Force basketball team for two months a year.

Failure to launch:

Instapix and PhotoRocket, both early stage photo sharing ventures.

More successful launches:

Chicks Play Hard. CVS.com. Microsoft's global search advertising business.

Most recent launches:

I'm currently an Entrepreneur in Residence at Pioneer Square Labs after helping to scale Bulletproof 360 as President/COO to become a widely distributed "better for you brand" through DTC channels and major retailers including Wholefoods, Target, and Wal-Mart. I also sit on the boards of Omnidian, a leading technology enabled provider of solar performance plans, and am a co-chair on the Harvard Women's Basketball Leadership Board, with a mission to further the interests of the program to educate athletes, build community, compete and win at Ivy and national levels.

Prior to that as a General Manager at Amazon, I launched the first two Prime Days, and first Prime retention programs.

Huge fan of these lovely ladies:

Anna B. Collins (my Mom), Amelia Earhart, Martina Navratilova, Sally Ride

Future launches:

My boys, Henry and Cooper. Something that brings out the bold and best in myself and others.