In this info packed session with Cat van der Werff of Canva gave us a full how-to on building a brand through the tools that Canva offers through both their free and paid versions.

Check out some of the other resources that Cat shared with us during this session:

Canva: Brand Style Guide

Brand Archetypes Info Sheet

Canva Color Tools

Canva’s Design School

Key Takeaways

• What is a brand?

  • So much more than a logo. A brand is a promise to your customers

• Start with purpose

  • Your reason forgetting out of bed in the morning and the impact that you want to have on the world.

  • Start With Why - Simon Sinek

  • If you are everything to everyone you can't please anyone.

• Brand Core

  • What's our purpose?

  • What do we believe in?

  • What’s our personality?

• Brand Identity

  • How do we express ourselves?

  • How do we interact with others?

  • How do we speak and dress?

• You want to give the brand human like characteristics.

• Be flexible enough that you can keep your core solid and evolve with the times.