Building a Community Around Your Brand
For our first panel of the Summit, we came together with Cassie Abel, Founder of Wild Rye, Jasmine Jones, Founder of Cherry Blossom Intimates, and Sadie Kurzban, founder of 305 Fitness to discuss how they launched their brands and built an authentic community around their products. From mountain biking to a lingerie boutique for cancer survivors to a live DJ dance workout, we discovered how these female founders built a ravenous community behind their brands.
This panel got REAL and by that we mean that all three of these founders are incredibly sure of one thing, said best by Cassie.
“I think that standing up for something really makes you stand out as a brand and helps you tighten the community that matters. I don’t think that brands can get away with not standing up for something anymore and that has to start with small brands and hopefully the big ones will follow.”
One action all women entrepreneurs should take this week:
Jasmine:
Understand in your mind to not quit and if you create the systems and processes, all the stuff that’s hard right now will get easier.
Cassie:
Just start, it doesn't have to be perfect. You're gonna have room to grow and change and perfect. AND join Women Led Wednesday.
Sadie:
Take care of yourself, whatever that means. Nourish yourself in some way.